ViiV (yeah, I have no idea how to pronouce it either) is Intel’s new platform push into the ‘multimedia home’ market. There is considerable rumbling that this is a new spin on the Trusted Computing Platform (TCM) efforts past. One of the nastier aspects of which allowed content providers to tie aspects of the DRM to specific hardware features; think hardward decoders. In the absence of these ‘features’ (and an OS that supports\/recognizes\/enables them <cough>Windows<cough>) the content is rendered unplayable.<\/p>\n
This horrific idea limits content playback to specific hardware (Intel) and software (Microsoft & maybe Apple) vendors and blocks any OEM or open sourced tools entirely through the womb of patent protection.<\/p>\n
Openness and standards are what drive inovation. You need look no further than the PC vs. Macintosh situation. IBM made a choice to open the platform and allow third-parties to build hardware that extended their basic platform; Apple choose to lock out all other hardware manufactures. The result is that the PC has a 90% market share and Apple has 10%.<\/p>\n
When products and created that lock customers into a specific environment they either find away around it, or go elsewhere.<\/p>\n
\u00c2\u00bb DRM: Three dirty letters you won’t hear in a CES keynote | Between the Lines | ZDNet.com<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":" ViiV (yeah, I have no idea how to pronouce it either) is Intel’s new platform push into the ‘multimedia home’ market. There is considerable rumbling that this is a new spin on the Trusted Computing Platform (TCM) efforts past. One of the nastier aspects of which allowed content providers to tie aspects of the DRM … Continue reading ViiV = DRM? Shame, shame.<\/span>