Just what the World needs, another DRM technology

SDC logo Secure Digital Container is a Java based DRM that has begun to get some traction in the mobile market. It proports to work with any device that includes a Java JVM with ‘the Java Media Environment’. According to stats on their website, SDC claims that 80% of mobile phones and 90% of PCs sold in 2003 qualify. I’m more than a bit skeptical of those numbers; 8 of 10 mobile handsets purchased 2-3 years ago have a JVM? That seems like a stretch to me. And, what 10% of new PCs do not?

What they do have going for them is a platform independant (Mac, Windows, Symbian, Palm, etc) solution that has been ‘blessed’ by the major labels. They also have real commecial deployments, albeit exclusively in Europe.

However, it is not the holy grail of DRM as it does not support the ubiquitious iPod. In my mind, the world certainly does not need yet-another-DRM techology. What we do need is an open standard ([cough] OMA [cough]) with the support of the major content providers (labels and studios) and device manufacturers. Without it the market, both for devices and content, will contiue to be fragmented and limited. In a modern economy markets flourish not because I’ve built the best widget but because my widget works the best with the Acme thing-a-ma-gig and the MorbidCo pop-o-matic.

Hey, this digital music thing just might catch on

Although it should be taken with a grain of salt the size of newborn’s head, the IFPI have released a report on digital music sales in 2006. I’ll summarize:

  • Record company revenues (trade revenues) reached $US 1.1 billion in 2005 showing a threefold increase on 2004 ($US 380 million).
  • Digital music (online and mobile) represents approximately 6% of overall music sales
  • 420 million single tracks were downloaded in 2005 globally – more than double the number downloaded in 2004 (156 million).US: 353 million single tracks downloaded (up from 143 million) [Nielsen SoundScan]UK: 26.4 million single tracks downloaded (up from 5.8 million) [OCC]Germany: estimated 21 million single tracks downloaded (up from 6.4 million) [IFPI Germany]France: estimated 8 million single tracks downloaded (up from 1.5 million) [SNEP]
  • The number of users of subscription services, such as Rhapsody and Napster, increased from 1.5 to 2.8 million globally in 2005.
  • Globally there are now over 335 legitimate online services, up from 230 in 2004 and 50 two years ago. In Europe alone the number of services reached 200 in 2005, up from 150 in 2004.
  • Mobile sales in Japan totalled $US 211 million, or 96% of digital sales in the market, in the first nine months of 2005. Single track downloads reached 4.3 million during the period.
  • Mobile phone subscriptions reached 1.5 billion in 2005 – a 50% increase on 2002.
  • Satellite radio subscriptions reached over 9 million in the US alone – three times as many as the number of global subscription services users. Over 475 million people globally receive Digital Audio Broadcast services (DAB).
  • The number of infringing music files available on the internet at any one time is estimated at 885 million. This is slightly up on January 2005 (870 million) but down compared to June 2005 (900 million). By contrast, broadband uptake rose by 26% in the past year. Total infringing music files are down 20% on the 1.1 billion peak in April 2003.

More background and analaysis are available here and more analysis here.

Global digital music sales triple to US$1.1 billion in 2005 as new market takes shape

ViiV = DRM? Shame, shame.

ViiV (yeah, I have no idea how to pronouce it either) is Intel’s new platform push into the ‘multimedia home’ market. There is considerable rumbling that this is a new spin on the Trusted Computing Platform (TCM) efforts past. One of the nastier aspects of which allowed content providers to tie aspects of the DRM to specific hardware features; think hardward decoders. In the absence of these ‘features’ (and an OS that supports/recognizes/enables them <cough>Windows<cough>) the content is rendered unplayable.

This horrific idea limits content playback to specific hardware (Intel) and software (Microsoft & maybe Apple) vendors and blocks any OEM or open sourced tools entirely through the womb of patent protection.

Openness and standards are what drive inovation. You need look no further than the PC vs. Macintosh situation. IBM made a choice to open the platform and allow third-parties to build hardware that extended their basic platform; Apple choose to lock out all other hardware manufactures. The result is that the PC has a 90% market share and Apple has 10%.

When products and created that lock customers into a specific environment they either find away around it, or go elsewhere.

» DRM: Three dirty letters you won’t hear in a CES keynote | Between the Lines | ZDNet.com

Digital Media and whatever else flows through my head…